5 Minute Search Engine Optimization (SEO) Check Up
Have you had your website for awhile or just launched a new site? It’s time for a 5-minute search engine optimization (SEO) check up!
In this post, we’ll review the most important factors that influence the ability for your site to appear on search engine results in an organic way, for the purposes of gaining you additional web traffic.
Keyword Relevance – What do you do? Is that articulated on your website multiple times in relevant areas? If yes – Great! Can you develop more content around these keywords via blog posts, videos, or other useful content? If no – get on it! Contact us if you’re feeling stuck!
Not sure what keywords you should pursue? Try Uber Suggest and enter in your website to get some ideas of where you’re ranking naturally right now.
Content is king, it is very important that you’re posting relevant content on a regular basis. This will increase the chances of your site being discovered for relevant keywords and topics that align with your business.
Page Load Speed Check – Most web traffic operates via mobile devices and ensuring your site loads quickly is vital for positive search engine optimization. Test your page on Think with Google’s mobile site checker, learn from the results and consider making your page “lighter” in the event loads times are too large. While you’re at it, make sure your site is mobile friendly (or responsive) by running one additional quick test here.
Usability – Do you have pop-ups or excessive ads on your site? If so, remove pop-ups immediately and reduce the number of ads per page. The internet is ultimately about user experience and if your site experience is a poor one, your SEO factors will be greatly impacted. If you make sure you are delivering useful content over monetization, it will pay off in the long run.
Schema Check (Site type classification) – This might get a little technical but ensuring that your website is classified as a local business (or other relevant category) is vital to being discoverable on search engines. Ensure that whomever is operating your website has your site classified correctly.
Business Directories – The easiest and most effective things you can do to be discovered on a local level is registering your business on all major business directory pages. We highly recommend using Manta.com to do a quick audit of nearly all possible pages your business can be listed.
Quick Link Building – Leverage your network! Ask people you work with if they’re willing to link to your site. You should only consider this if the referring site is relevant to your business. Example: If you sell bread makers and you’re in contact with Break Makers Monthly Magazine, reach out and ask if your site can be featured in a directory or better yet, an article about bread makers. Quality referral traffic from qualified sources can greatly increase your exposure and your SEO.
Social Media Accounts – Make sure you own your name everywhere, including social media accounts. Even if you don’t plan on being active on social media, ensure that you own your own name. Consistency is a key factor in branding and it is no different from your internet presence. Own your name on Facebook, Twitter, and LinkedIn at a minimum if you’re looking to own your brand name online.
Reviews – Keep a cycle of reviews going for your business. When you interact with a customer, make sure to reach out and ask for a review on Google, Yelp, or Facebook. Keeping a consistent positive loop of good feedback keeps your business relevant when other potential customers are searching for your services. Reviews can also offer criticism that can be constructive for evaluating key aspects of your business.
Have questions or want an audit of your current website? Contact us for a free consultation.
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